The Sports Goods Expo, as a platform for showcasing global sports brands and innovative technologies, provides an important bridge for sports agents to connect athletes, events, clubs, and brand owners. The purpose of this event is to learn about industry development trends and opportunities for brand cooperation, and to enhance practical skills in sports brokerage and brand marketing through participation in the conference. This sports agent event is the first to collaborate with the Sports Expo, with the aim of deepening the partnership between the sports agent industry and the expo, and promoting the comprehensive development of the sports industry. 1、 Organizational unit 1. Host: Human Resources Development Center of the General Administration of Sport of China China Sports Goods Industry Federation 2. Undertaking Unit: Beijing Zhonghui International Sports Management Co., Ltd Shanghai Qiangyao Sports Consulting Management Co., Ltd Guangdong Hongtian Sports Management Co., Ltd 2、 Activity Time May 24, 2025 14:00-16:30 3、 Event location Room 602, M1 mezzanine, Greenland International Expo Center, Nanchang City, Jiangxi Province 4、 Meeting content 1. Keynote speech: Invite experts in the sports brokerage industry and outstanding sports brokers to give keynote speeches on topics such as "The Role and Positioning of Sports Brokers in the Sports Industry," "Precise Matching of Athlete Career and Brokerage Services," "Event Brokerage: Brand Building and Market Cultivation," "Resource Linking and Business Restructuring in Venue Brokerage," and "Career Planning and Continuous Learning for Sports Brokers. 2. Roundtable Dialogue: Centered around the theme of "Linking Resources, Empowering Industries", focusing on brokerage practices, highlighting resource links, and discussing the career development of sports brokers. 5、 Value of participation 1. Expand networking resources: The conference gathers sports agents from all over the country. Here, you have the opportunity to meet professionals from different fields and backgrounds, and establish a wide and high-quality network of contacts. It can bring new opportunities for your career development. The conference gathered agents, experts, athletes, club executives, and sponsors from the national sports industry. Participants can take this opportunity to establish connections and expand their network with professionals from various fields. This helps to exchange experiences, develop business collaborations, and establish connections with potential customers and partners, bringing new opportunities to one's career. Through the conference platform, participants may encounter peers with unique resources or skills to jointly explore new markets; Or collaborate with club leaders to obtain more high-quality competition resources for athletes. 2. Insight into Industry Trends: During the conference, there will be a series of speeches and discussions on topics such as sports industry development trends, policy and regulatory interpretations, and market dynamics analysis. Senior experts and policy makers in the industry will share the latest industry news and cutting-edge perspectives to help you gain a deeper understanding of the development direction of the sports brokerage industry. From the rise of emerging sports projects, to the application of digital marketing in the sports field, to the impact of relevant policy and regulatory adjustments on the industry, you can obtain first-hand information at the first time, lay out in advance, and seize market opportunities. For example, by understanding the government's support policies for the national fitness industry, you can adjust your business direction accordingly and explore brokerage services in related fields. 3. Learn professional knowledge: The conference usually offers a variety of training courses and lectures, covering sports marketing, event operation management, athlete management skills, legal risk prevention, financial management, and other aspects. These courses are personally taught by well-known experts and successful sports agents in the industry. They will combine practical cases to explain professional knowledge and practical experience in a simple and understandable way, helping you improve your business ability and professional competence. Whether you are a newcomer to the industry or an experienced practitioner, you can learn practical knowledge and skills from it, providing strong support for your work. For example, learning how to use effective marketing strategies to enhance the commercial value of athletes, or mastering key links and risk management methods in event operations. 4. Seeking cooperation opportunities: The exchange conference provides a platform for participants to showcase their business and projects. You can promote your represented athletes, event resources, sports brands, etc. here to attract the attention of potential partners. At the same time, you can also have access to numerous high-quality projects and resources, from which you can discover suitable opportunities for collaboration. Whether it is carrying out athlete transfer cooperation, event sponsorship cooperation, or participating in sports industry project investment, it is possible to find ideal partners at the conference and achieve mutual benefit and win-win results. For example, the niche sports athletes you represent may attract the favor of brand sponsors through conferences and reach sponsorship cooperation agreements. 5. Enhancing industry influence: Actively participating in the National Sports Agent Exchange Conference, showcasing your professional abilities and unique insights on this platform where industry elites gather, can enhance your visibility and influence in the sports agent industry. By communicating and interacting with peers, participating in industry discussions, and sharing experiences, you will gradually establish your professional image in the industry, and win more recognition and respect from people. This not only helps with your personal career development, but also brings more business opportunities and development space to your institution or company, enhancing the overall industry status.  

The recruitment of overseas visitors for the 2025 China Sports Expo is in full swing The 2025 China Sports Expo will kick off in Nanchang in less than a month. Based on the data and achievements announced at the Beijing News Briefing of the 2025 China Sports Expo, the recruitment of overseas visitors for this exhibition may achieve a historic breakthrough. As of April 28th, 5172 visitors have completed pre registration for the 2025 China Sports Expo. As of last week, there were 2193 domestic viewers, 2979 pre registered overseas and Hong Kong, Macao, and Taiwan viewers, and 884 new viewers added this week. They come from 64 countries and regions including India, South Africa, Egypt, Mexico, South Korea, the United States, Malaysia, Thailand, Indonesia, Brazil, Pakistan, Italy, the United Kingdom, the United Arab Emirates, and Australia. This data fully demonstrates the broad appeal and influence of the China Sports Expo internationally, and also proves its position as an important platform for international sports industry exchanges. At the same time, 60 professional buyers from 43 internationally renowned sports equipment purchasers have registered to participate in this project, with a feedback intention to purchase up to 90 million US dollars. During the exhibition, the commercial and trade docking area will organize one-on-one negotiations between VIP buyers and exhibitors. The organizing committee will continue to provide guidance for non-commercial visiting groups and buyer docking services - this will establish a direct communication channel between exhibitors and buyers, promoting more efficient business negotiations and cooperation. 01 Four major innovations, 2025 overseas recruitment "fusion" In fact, behind the increased invitation of overseas visitors to the 2025 China Sports Expo and its significant effects, it stems from the "radiation effect" of the smooth layout of China Sports Expo's external cooperation strategy in recent years. This invitation to overseas visitors of the 2025 China Sports Expo has further strengthened and assisted. According to Lou Danping, the person in charge of recruiting domestic and international audiences for the China Sports Expo Organizing Committee, the 2025 China Sports Expo will focus on the following four aspects, actively surging the wave of internationalization, and further strengthening the recruitment process, methods, and means for overseas audiences: Firstly, cooperation with international industry associations has become one of the key measures to achieve the goal of attracting overseas visitors. By establishing close strategic partnerships with top global sports industry associations, not only can the international influence of the exhibition be significantly enhanced, but it can also effectively attract more high-quality exhibitors and professional visitors. This cooperation model provides an important channel for international sports brands and manufacturers to enter the Chinese market, while also offering opportunities for local Chinese enterprises to go global. Secondly, in order to ensure high-quality participation from overseas audiences, the organizing committee also pays special attention to audience segmentation and personalized invitations. The organizing committee has developed differentiated invitation strategies to meet the demand for sports equipment in different countries and regions. For example, for sports equipment manufacturing countries such as India and Mexico, the organizing committee focuses on inviting local sports equipment manufacturers and distributors to seek more cooperation opportunities at the exhibition; For countries and regions with active sports equipment consumption markets, such as South Korea and the United States, the organizing committee invites more sports brand agents and retailers to promote the market promotion and sales of sports equipment. Thirdly, in order to provide better services to international audiences, the organizing committee will offer a series of user-friendly services for overseas buyers. These measures include providing professional visa consultation services and customizing preferential transportation and accommodation plans for large procurement groups. This move aims to lower the threshold for audience participation in emerging markets, increase their enthusiasm for participation, and achieve a dual growth in both the quantity and quality of audience. The organizing committee will also establish a multilingual service team to provide on-site translation and tour guidance services, ensuring that international audiences can smoothly understand exhibition information and enjoy an accessible participation experience. Fourthly, the organizing committee will also launch an online exhibition platform to provide an immersive viewing experience for overseas visitors who are unable to attend in person. To promote the Chinese sports equipment industry to enter a new stage of international cooperation in a "three-dimensional" manner, we are committed to creating a "exhibition ecological cube" model, activating the global industrial network, and achieving cross-border integration of technology, capital, and talent. This expo will not only reconstruct the global sports trade flow entrance, but also create a demonstration model of the "dual circulation" strategy, in order to truly form a new coordinate system for the global sports economy. Lou Danping also introduced that in order to further enhance the international influence of the China Sports Expo, attract more overseas audiences to participate, and jointly promote the development of the global sports equipment industry, the overseas audience invitation work of this year's Sports Expo has been further innovated in the following four dimensions based on previous editions: Firstly, continuously strengthen the promotion of overseas new media and social media. New short video content production and publishing system has been added, and mainstream overseas short video accounts have been opened. So far, more than 60000 new fans have been added, and the total video views have reached 3.52 million, with the highest single view count of 1.13 million, attracting more than 900 pre registered viewers. Based on the attention and response of major global sports equipment markets and different regions to the content of the China Sports Expo, the organizing committee not only continues to provide customized marketing content, but also increases the frequency of publishing information on city arrivals and departures, business travel services, international transportation, and other events. Currently online, the organizing committee is building a comprehensive promotion and media matrix, implementing precise targeting through official websites and social media, and deeply reaching target groups in nearly 100 countries; Offline, the China Sports Expo's outreach strategy has shown a "siphon effect", with overseas pre registered buyers increasing by 33% year-on-year in 2025. Secondly, adding overseas full platform customer service, establishing a standard reply content library, and providing timely responses to inquiries 24/7- these efforts not only enhance the international visibility of the exhibition, but also attract high attention from sports professionals, distributors, buyers, and investors from all over the world. They all expressed their expectation to use the China Sports Expo as a platform to gain a deeper understanding of the development trends of the Chinese sports market, seek cooperation opportunities, and jointly promote the prosperity and development of the global sports industry. Thirdly, the organizing committee has expanded its invitation scope to commercial buyers, sports organizations, and business institutions in the ASEAN region through overseas exhibitions, overseas inspections, and exchange activities. This is complementary to the efforts of the Organizing Committee of the China International Sports Expo in recent years to implement the national "the Belt and Road" strategy, lead dozens of sporting goods enterprises to achieve "ice breaking" business layout in the Southeast Asian market, deepen cooperation in the ASEAN market, and expand overseas market territory - actively establish contacts with sports industry organizations in countries along the "the Belt and Road", build bridges for small and medium-sized sporting goods enterprises to the Southeast Asian market through organizing business matchmaking meetings, conducting market research and other activities, and help their products and services go abroad to achieve international development. Fourthly, with the cooperation of exhibitors, the organizing committee also provided more convenience for exhibitors to invite customers through customized invitation letters and personalized invitation emails. At the same time, a collaborative mechanism has been established with the provincial and municipal sports bureaus, as well as relevant departments at the county and district levels, investing more manpower and energy to assist companies in inviting buyers from home and abroad to the event, and helping companies solve various difficulties in the invitation process. This includes collaborating with local governments to guide the upgrading of sports equipment consumption, organizing local inspections, local investment fairs, and other activities to present real-time industry development trends and provide reference for government decision-making. The local government attaches great importance to promoting the internal and external circular economy, and therefore has shown a strong willingness to convene local enterprises to participate in the China Sports Expo in groups, in order to further promote the transformation of the sports service industry and build new consumption scenarios. With the active participation of overseas audiences, not only has it enriched the internationalization elements of the China Sports Expo, but it has also injected new vitality into the internationalization process of China's sports equipment industry. It can be said that every step taken by the organizing committee of the China Sports Expo to "invite in" and "go out" contains deep thinking about connecting the global market for China's sports equipment industry and enterprises. Against the backdrop of increasingly fierce competition in global sports trade, the China Sports Expo will continue to innovate, keep pace with the times, improve the quality and service level of exhibitions, strengthen exchanges and cooperation with international peers, and jointly respond to the opportunities and challenges of the global sports goods industry. 02 Overseas buyer incentive plan brings results The continuously relaxed business visa policy undoubtedly brings great convenience to the recruitment of overseas visitors for the 2025 China Sports Expo. According to the "26 Convenience Measures" released by China, the country has given the green light for foreign nationals to conduct business negotiations in China. The specific contents are as follows: "Foreigners who come to China for business negotiations, trade exchanges, installation and maintenance, exhibition and participation, investment and entrepreneurship, etc., but have no time to apply for a visa to China overseas, can apply for a port visa to enter the country with the letter of invitation and supporting materials of the enterprise." In addition, "those who need to make multiple trips due to trade business can be renewed with a valid trade visa for multiple entries within three years after entry". The above measures have greatly shortened the time for overseas visitors to apply for visas, increased the success rate of visa applications, and enabled more overseas professionals to participate in this grand event smoothly. As one of the important measures to motivate high-quality overseas buyers to attend exhibitions and make purchases, the organizing committee has previously released the "China Sports Expo Overseas Buyer Incentive Plan", which provides transportation, catering, and accommodation subsidies during the exhibition period, as well as VIP lounge services in the exhibition hall for overseas distributors and buyers with clear purchasing intentions and excellent qualifications. This plan aims to further enhance the participation experience of overseas buyers, ensuring that they can participate in exhibitions more conveniently and comfortably. 03 丨 Participate in business matchmaking events and meet offline with overseas VIP buyers During the exhibition, the organizing committee will organize one-on-one business matching sessions between exhibitors and buyers for both supply and demand sides. The purpose of the event is to build a friendly communication bridge between professional buyers and exhibitors, and to help exhibitors and professional buyers reach a larger target audience. It is reported that the first batch of 43 overseas VIP buyers have been confirmed, who come from North and South America, Europe, Asia, and Oceania. The organizing committee is actively expanding professional buyers from countries and regions that are not affected by tariffs, including the United Kingdom, Italy, Croatia, Germany, New Zealand, Australia, Brazil, Argentina, Chile, the United Arab Emirates, Indonesia, Malaysia, Singapore, and South Korea. At the same time, the product categories that buyers are interested in have expanded from commercial and home fitness equipment to sports facility construction, rehabilitation equipment, sports shoes and clothing, and outdoor sports equipment. In terms of business categories, in addition to traditional import and export trading companies, distributors, and wholesalers, e-commerce platforms, venue construction companies, and chain clubs have also been added. The VIP buyer application window will continue to open, and the list of the second batch of 10 overseas VIP buyers will be announced soon. The above overseas VIP buyers, as well as some targeted invited overseas major buyers, will participate in the business matching meeting, including the "VIP Buyer Key Exhibitors One to One Business Matching Meeting" held in three time slots from 14:00 to 17:00 on May 22. [Reference: "Overview of the 2025 China Sports Expo Business Matchmaking Activities"] 04 Ways and channels for exhibitors to invite overseas audiences How can exhibitors invite overseas customers to visit the 2025 China Sports Expo? Scenario 1: If you are an exhibitor and would like to invite your overseas clients to visit the China Sports Expo, you can send the following link to them and ask them to complete the audience pre registration by May 21st: http://vis.sportshow.com.cn/Register?trackInfo=1_a525b1a1 -a1cf-40e6-b63f-08dd05546565 Scenario 2: If you only have the email addresses of overseas customers or want to send emails widely to invite customers, you can use the username and password on the booth agreement to log in to the exhibitor self-service center, click on "Audience Invitation" - "Send Invitation Letter" in the left navigation bar, and send a visit invitation letter from the organizing committee to your customers. There is also a link for pre registration of visitors in this invitation letter, and customers can register to visit on their own after receiving it. Exhibitor self-service center link: http://wss.sportshow.com.cn/wss/exhibit/login.aspx Scenario Three: If your client needs a visa invitation letter from China Sports Federation (Hainan) Sports Technology Industry Development Co., Ltd., the organizer of the China Sports Expo, to apply for a visa to China, please accurately and truthfully fill in and submit the personal information in step 4 during the audience pre registration process. Your client will then automatically receive an email with a visa invitation letter attachment. How can customers enter and visit Nanchang after completing their registration? Visitors from overseas, Hong Kong, Macao, and Taiwan (holding documents other than the People's Republic of China resident ID card) can exchange their registration confirmation QR code/business card/passport for free visiting documents at the venue. If you are unable to complete the visit registration before the deadline, you can apply for a visit permit at the on-site registration center counter located outside Hall A1 or A7. The price is 20 yuan, one permit per person, and it is valid for the entire exhibition period. Regardless of nationality or language, the 2025 China Sports Expo will uphold the concept of "openness, inclusiveness, and sharing", providing a platform for friends from all over the world to communicate and interact. Here, both practitioners in the sports industry and sports enthusiasts can find their own passion and emotions. The 2025 China Sports Expo is not only a stage to showcase sports products and technologies, but also a bridge to convey friendship and enhance understanding. Here, people from different cultures and backgrounds will gather together to share the charm and passion of sports. Through the common language of sports, people will break down barriers, enhance mutual understanding and friendship. The 2025 China Sports Expo will fully utilize this platform to promote exchanges and cooperation in the global sports equipment industry, and contribute to the development of the sports industry. The WeChat official account of the China Sports Fair reproduced in the article and information source is for the promotion of the information of the Sports Fair. If infringement is involved, please contact us to delete it.

Qingdao Hongbin Sheng Health Technology Co., Ltd. participated in the 5th Shandong Sports Goods Expo - International Purchasing Matchmaking Conference Participating in the International Purchasing Matchmaking Conference of the 5th Shandong Sports Goods Expo is a highly meaningful and valuable experience for Qingdao Hongbin Sheng Health Technology Co., Ltd. This docking meeting has provided us with a broad platform for direct dialogue with the international market. At the matchmaking event, we were able to have face-to-face communication with buyers from all over the world. This not only allowed us to gain a deeper understanding of the international market's demand trends and preferences for fitness equipment, sports equipment, especially high-tech home fitness products, but also provided valuable opportunities for our products to go global. We carefully showcased our company's various innovative fitness and sports products at the exhibition, including home fitness and commercial fitness. From advanced fitness equipment to intelligent health monitoring devices. We are proud to see the strong interest and high recognition shown by our buyers towards our products. This not only affirms the hard work of our R&D team, but also strengthens our determination to continue pursuing excellent quality and innovative design. Through communication and interaction with other participating companies, we have also learned many advanced experiences and innovative concepts in the industry. This makes us realize that in the rapidly developing field of fitness and health technology, we must constantly learn and improve in order to maintain a competitive advantage. At the same time, this docking meeting also made us deeply appreciate the importance of teamwork. From the preparatory work in the early stage to the on-site display and negotiation during the exhibition, every link cannot be separated from the close cooperation between various departments of the company. Our sales team actively communicates and exchanges with buyers with professional knowledge and enthusiastic service; Our technical team is always ready to answer questions about product technology. Everyone worked together and contributed their efforts to achieve good results for the company at the matchmaking meeting. In the future, we will take this matchmaking event as an opportunity to further expand our international market and strengthen our cooperation with international buyers. We will continuously optimize our product structure, improve product quality, and provide higher quality health technology products for global consumers. We believe that through our unremitting efforts, Qingdao Hongbinsheng Health Technology Co., Ltd. will shine even brighter in the international health technology field.